HOME / WHO WE ARE

01 — WHO WE ARE

A client-focused solutions provider for the Horn of Africa.

WAAYO-ARAG combines research, data, business intelligence and digital technology to help organisations make better decisions.

OUR STORY

From research roots to integrated intelligence.

Founded in 2017, WAAYO-ARAG has grown from its research roots into business intelligence, data science, digital systems development and applied artificial intelligence.

Our service lines span market research, customer satisfaction studies, agribusiness research, third-party monitoring, feasibility studies, national surveys, statistics capacity-building and project evaluation.

Today, these capabilities are complemented by analytics, software and AI-driven innovation, allowing clients to move from research and evidence to systems that sustain decisions.

HOW WE WORK

Integrated expertise, practical delivery.

01

Understand

We start by clarifying the decision, problem or opportunity behind an assignment.

02

Measure

We apply fit-for-purpose research, field and data methods to produce reliable evidence.

03

Translate

We turn findings into clear analysis, dashboards, systems and recommendations that can be used.

VISION

LEADING

To be the leading, fact-driven research and data solutions provider in the Horn of Africa region.

MISSION

ACTIONABLE

To provide clients with actionable, fact-driven research and data solution intelligence, delivered with outstanding quality.

VALUES

IntegrityCuriosityDisciplineOwnershipClient impact